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Renowned Italian Appliance Manufacturer Appoints Industry Veteran to Lead North America’s Major Appliance Division Sales Team

Feb 6th 2019

SMEG, the Italian appliance manufacturer famed for its classic style and advancedtechnology, announced PaulMcCormack as its new National Sales Director for North America’s major appliance division. McCormack, bringsover 20 years of luxury kitchen and bath industry experience, previously with Poggenpohl and Miele. McCormack last served as the Director of National Sales for Miele’s Architect and Designer Resource Group and various other key positions in sales, advertising and product development over his 19-yearcareer building and driving the brand to become a top competitor in the appliance industry.

In his new role, McCormack will lead SMEG’s growth strategy and commercial initiatives. He will focus on maintaining and building sales in the U.S. and Canada, identifying new key opportunities and developing sales plans to accomplish profit goals. His vast experience, knowledge and creative outlook will be valuable for the entire company.

“Paul’s ability to sell and market in innovative ways as well as his passion for the industry makes him a huge asset to our team,” said North American President Marzio Buttarelli. “We’re excited to watch him thrive and cultivate this department to remain the leading edge brand in kitchen appliances.”

“I’m thrilled to continue my journey in the kitchen industry with SMEG. The brand has incredible technology, styling and a strong commitment to build long-term partnerships in North America and now our team will drive this forward with passion, enthusiasm and a dealer centric distribution plan,” said McCormack.

At his previous senior leadership position, McCormack established the brand’s first national business development program for the trade channel, securing hundreds of new distribution points, and generated multimillions in revenue by building successful international and national brand relationships.