Joining forces with leading design firm Futurespace, Smeg and Coco Republic transformed the Coco Republic showroom into an sensory experience during Sydney Indesign 2013. SIX SENSES was the Project that invited guests to explore design via sound, smell, touch, taste, sight and the sixth sense – imagination.
Over 2000 registered designers and architects attended the space on Saturday August 17 exceeding all expectations.
Coco Republic and Smeg’s much-anticipated Design Ristorante teamed with renowned restaurateur Maurice Terzini (Icebergs Dining Room and Bar) at the helm. An exclusive black and white pop-up Italian trattoria was created to feature Smeg’s Parmigiano Reggiano cheese, a hanging salumi bar, fresh pizza to order, typical antipasti and a chic white bar serving Aperol Spritz, Prosecco and Santa Vittoria beverages.
Smeg and Coco Republic’s third year of Indesign partnership offered a perfect synergy for technology and style. On arrival guests chose their journey via custom-designed portals leading into the Italian-themed Smeg architectural gallery or the British Timothy Oulton exhibition. The exhibits explored the brands’ craftsmanship and revealed the stories behind each collection.
Smeg paid tribute to its long-standing relationships with leading architects and designers of the world showcasing products, interviews, videos, collages and images of Smeg’s Classic, Linea, Newson, 50's Retro Style, Piano and Cortina ranges.
It was also the perfect opportunity to offer first glimpses of Smeg’s latest ovens, cooktops, retro fridges and built-in BBQs - products conceptualized especially for the Australian market.
The day proved to be a veritable feast for design and architecture lovers who frequent the annual Indesign events in Sydney, Melbourne, Brisbane, Hong Kong and Singapore.
The next edition of Saturday Indesign is in Hong Kong in late 2013.