Smeg have an extensive knowledge of, and a deep passion for, Architecture and Art. They understand thatwhen the two combine sensitively - beautiful and timeless objects are created. A consequence of this knowledge and passion, are the close working relationships the company has nurtured with some of the world's most renowned and coveted architects; architects such as Renzo Piano, Mario Bellini and Guido Canali, and most recently the Australian-born designer Marc Newson. All of whom have designed appliance ranges for Smeg.
Each of these experts has contributed succinctly to the Smeg way – Technology with Style – creating domestic appliances that express unique style through perfectly combining design, performance and attention to detail. Guido Canali is the creator of the Classic Smeg identifier, the Canali control knob. It is universally recognised as being elegant and timeless and are heralded as being representative of modern classic design. Over many years Guido Canali has worked on the restoration of some extraordinary historical structures, including the National Gallery in Parma, the Santa Maria della Scala in Siena and the Museum of the Duomo in the main square of Milan. In terms of reuse projects, he has led the conversion of the former tobacco factory district in Milan into a cultural complex, residential properties and commercial buildings. Equally significant in terms of the interpretation of living and working space are the numerous housing complexes with a "Padana" theme (the geographical area in Northern Italy) and offices such as Smeg head office, the Prada plants and Prada headquarters.
From 29th August to 25th November 2012 the Smeg head office will be presented at the 13th International Architecture Exhibition of the Venice Biennale, one of the most prestigious cultural institutions in the world. The building is a significant example of “Made in Italy” architecture - a structure that fully expresses the virtuous relationship that may exist between economy and culture.
Smeg recently interviewed Guido Canali at their head quarters in the beautiful Emilia Romagna region of Northern Italy, watch the video to discover what Architect Canali has to say about architecture, and get an insight to the products he created with Smeg and his long-standing collaboration with the company.