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Minimal chic, concept and style: these are the founding principles of the new Smeg showroom in Johannesburg, the third in South Africa.

The display areas feature a huge range of products and have been specially designed to show off the qualities of home appliances. That's not all. So you can really appreciate the quality of a Smeg appliance first hand, a multi-purpose kitchen area has been set up, ideal for events, workshops and cooking lessons.

In short, a project designed to pass on the know-how and expertise of the brand and show visitors to our showroom that there is no kitchen like a Smeg kitchen.