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Feb 17th 2012

Minimal chic, concept, and style: these are the founding principles of the new SMEG showroom in Johannesburg, the third in South Africa.

The display areas feature a huge range of products, and has been specially designed to show off the qualities of home appliances.  That's not all: so you can really appreciate the quality of a SMEG appliance first-hand, a multi-purpose kitchen area has been set up, ideal for events, workshops, and cooking lessons.  In short, a project designed to pass on the know-how and expertise of the brand, and show visitors to our showroom that there is no kitchen like a SMEG kitchen.