Smeg Australia opened its latest showroom in Melbourne last November. Designed by Robert Bayley, the display area covers some 450m2 and features the Classic, Linea, Newson and retro 50s product lines. Workshops, training courses and seminars are also held at the showroom.
Smeg CEO Vittorio Bertazzoni was at the exclusive launch party, attended by more than 280 people from the design and architecture world and the media. Classic Smeg products were on display during the event which reinforced the perception of "Made in Italy" quality and prestige.