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MASTERFRIDGE: SMEG WHIPS UP COLOR ON MASTERCHEF ITALY

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06/03/2014

Smeg FAB32 refrigerators achieved great success last night as they starred in the opening scenes of an episode of Masterchef, Italy. 

The six contestants remaining in the competition - Almo, Eleonora, Enrica, Frederico, Rachida and Salvatore – were challenged to invent a recipe using only the ingredients they found in the fridges. 

The contents of each appliance varied from the typical fridge contents of “a hermit” to “vegan”, and each chef was given just 45 minutes to cook a dish good enough to earn the praises of chef judges Bruno Barbieri, Carlo Cracco and Joe Bastianich and win them a valuable advantage in the next trial. 

Watched by over 1 million viewers, and with more than 2000 followers on the chef fanpages, the fridges were the true protagonists of the evening - affirming them yet again as objects of worship and as a real style phenomenon.