“This stand is not just about appliances, it’s also about good design, inspiration and lifestyle choices.”
Rachel Louie, Managing Director, Applico Limited
From 11th to 15th September Applico Limited, Smeg’s exclusive partner in New Zealand, attended the 2013 Auckland Home Show with an enormous 1000m2 stand, the largest appliance stand at the exhibition with over 250 appliances on display.
The 2013 stand was the fruit of 20 years of experience of exhibiting at the Auckland Home Show, and it did not disappoint! Never just a simple product display, the Smeg stand this year was a source of inspiration for all the senses! It included a Cooking Theatre which hosted a schedule of live cooking demonstrations and design seminars by a team of chefs and industry experts.
Another exciting part of the stand was the “Space Module” – a concealed zone only revealed to show visitors and the area in which Applico highlighted inspirational design, product, furniture and technology trends for the home. It was used to showcase the new Smeg BBQ, white linea range, semi-professional dishwashers, domino cooktops, and downdraft hoods.
Smeg products on display included the new SMEG500 finished in green, and the creations of the 4 finalists of Smeg and Applico’s “FAB ART” competition. Smeg in New Zealand invited anyone with an eye for design to come up with their own scheme for a Smeg FAB fridge. Entries were then judged by a panel of experts, and four designers were given the opportunity to apply their design to a refrigerator.
The finished artworks were then displayed at the Auckland Home Show. The competition winner was announced on the 7th October as “Smeg Stack” by Architect Mark Frazerhurst. His design for the Smeg FAB28 incorporates numerous wood blocks, planed, sanded and positioned on the refrigerator to create a sculptural work of art. Watch the work in progress below...